# Development of a Viewing-Purchase Model for Live Streaming Commerce: A Social Exchange Perspective

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/development-of-a-viewing-purchase-model-for-live-streaming-commerce-a-social/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Hanbyul Choi,Junghwan Kim,J.-T. Park |
| Citations | 7 |
| DOI | 10.1080/10447318.2024.2427901 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4404599742 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Junghwan Kim](https://scholariq.org/researchers/junghwan-kim/)

## Paper journal

- [International Journal of Human-Computer Interaction](https://scholariq.org/journals/international-journal-of-human-computer-interaction/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.