# Do Live Commerce, Influencer Marketing, and Metaverse Advertising Correspond to Advertising? : Application of Mixed Research Methods Targeting Consumers in Their 20s and 30s

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/do-live-commerce-influencer-marketing-and-metaverse-advertising-correspond-to/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Hye Sun Lee,Yeji Kwon,Siyeon Jang,Heejun Lee |
| Citations | 0 |
| DOI | 10.20879/kjjcs.2024.68.2.004 |
| Fields | Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4396743194 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Heejun Lee](https://scholariq.org/researchers/heejun-lee/)

## Paper journal

- [Korean Journal of Journalism & Communication Studies](https://scholariq.org/journals/korean-journal-of-journalism-and-communication-studies/)

## Paper primary topic

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Paper topics

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Diverse Topics in Contemporary Research](https://scholariq.org/topics/diverse-topics-in-contemporary-research/)
- [Impact of AI and Big Data on Business and Society](https://scholariq.org/topics/impact-of-ai-and-big-data-on-business-and-society/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.