# Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/does-brand-experience-translate-into-brand-commitment-a-mediated-moderation/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Gopal Das,James Agarwal,Naresh K. Malhotra,Geetika Varshneya |
| Citations | 190 |
| DOI | 10.1016/j.jbusres.2018.05.026 |
| Fields | Business, Management and Accounting,Decision Sciences,Neuroscience |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2805093130 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Gopal Das](https://scholariq.org/researchers/gopal-das/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Ethics in Business and Education](https://scholariq.org/topics/ethics-in-business-and-education/)
- [Psychology of Moral and Emotional Judgment](https://scholariq.org/topics/psychology-of-moral-and-emotional-judgment/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.