# Effectiveness of anthropomorphism in ugly food promotion: Do gender and age matter?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/effectiveness-of-anthropomorphism-in-ugly-food-promotion-do-gender-and-age/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Xiaolong Shao,EunHa Jeong,SooCheong Jang |
| Citations | 15 |
| DOI | 10.1080/15378020.2021.1883215 |
| Fields | Agricultural and Biological Sciences,Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3130063950 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Xiaolong Shao](https://scholariq.org/researchers/xiaolong-shao/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Food Waste Reduction and Sustainability](https://scholariq.org/topics/food-waste-reduction-and-sustainability/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.