# Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/effectiveness-of-b2b-social-media-marketing-the-effect-of-message-source-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | M.S. Balaji,Abhishek Behl,Kokil Jain,Abdullah M. Baabdullah,Mihalis Giannakis,Amit Shankar,Yogesh K. Dwivedi |
| Citations | 49 |
| DOI | 10.1016/j.indmarman.2023.06.011 |
| Fields | Computer Science,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://doi.org/10.1016/j.indmarman.2023.06.011 |
| OpenAlex ID | https://openalex.org/W4383337361 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Kokil Jain](https://scholariq.org/researchers/kokil-jain/)

## Paper primary topic

- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)

## Paper topics

- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.