# Effects of virtual stores' opaque exterior on store perceptions and purchase intentions

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/effects-of-virtual-stores-opaque-exterior-on-store-perceptions-and-purchase/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Haejoo Han,Sujin Park,Kyung Hoon Hyun |
| Citations | 24 |
| DOI | 10.1108/ijrdm-06-2021-0274 |
| Fields | Computer Science,Psychology |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://www.emerald.com/insight/content/doi/10.1108/IJRDM-06-2021-0274/full/pdf?title=effects-of-virtual-stores-opaque-exterior-on-store-perceptions-and-purchase-intentions |
| OpenAlex ID | https://openalex.org/W4220750460 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Haejoo Han](https://scholariq.org/researchers/haejoo-han/)

## Paper primary topic

- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)

## Paper topics

- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)
- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.