# Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/engaging-fans-and-the-community-in-social-media-interaction-with-institutions-of/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Felicitas M. Brech,Uwe Messer,Brian A. Vander Schee,Philipp A. Rauschnabel,Björn Sven Ivens |
| Citations | 100 |
| DOI | 10.1080/08841241.2016.1219803 |
| Fields | Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2517761507 |
| Type | article |
| Year | 2016 |

## Paper authors

- [Uwe Messer](https://scholariq.org/researchers/uwe-messer/)

## Paper journal

- [Journal of Marketing for HIGHER EDUCATION](https://scholariq.org/journals/journal-of-marketing-for-higher-education/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.