# Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/examining-the-exposure-reception-retention-link-in-realistic-communication/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ralf Schmälzle,Sue Lim,Hee Jung Cho,Juncheng Wu,Gary Bente |
| Citations | 21 |
| DOI | 10.1371/journal.pone.0291924 |
| Fields | Arts and Humanities,Computer Science,Neuroscience |
| Open Access | true |
| OA Status | gold |
| OA URL | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0291924&type=printable |
| OpenAlex ID | https://openalex.org/W4389166617 |
| PMID | 38033032 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Hee Jung Cho](https://scholariq.org/researchers/hee-jung-cho/)

## Paper journal

- [PLoS ONE](https://scholariq.org/journals/plos-one/)

## Paper primary topic

- [Visual Attention and Saliency Detection](https://scholariq.org/topics/visual-attention-and-saliency-detection/)

## Paper topics

- [Visual Attention and Saliency Detection](https://scholariq.org/topics/visual-attention-and-saliency-detection/)
- [Face Recognition and Perception](https://scholariq.org/topics/face-recognition-and-perception/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.