# Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/examining-the-influence-of-telepresence-on-spectator-and-player-processing-of/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michelle R. Nelson,Ronald A. Yaros,Heejo Keum |
| Citations | 231 |
| DOI | 10.2753/joa0091-3367350406 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2074005469 |
| Type | article |
| Year | 2006 |

## Paper authors

- [Michelle R. Nelson](https://scholariq.org/researchers/michelle-r-nelson/)

## Paper primary topic

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)

## Paper topics

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.