# Exploring brand trust scales: Bringing clarity through the ‘trust-as-process’ framework

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/exploring-brand-trust-scales-bringing-clarity-through-the-trust-as-process/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jennifer Griffin,Brad Elphinstone |
| Citations | 0 |
| DOI | 10.1080/21515581.2025.2585976 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4417256107 |
| Type | article |
| Year | 2025 |

## Paper authors

- [Jennifer Griffin](https://scholariq.org/researchers/jennifer-griffin/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.