# Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/exploring-cross-cultural-ambivalence-a-netnography-of-intercultural-wedding/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michelle R. Nelson,Cele C. Otnes |
| Citations | 182 |
| DOI | 10.1016/s0148-2963(02)00477-0 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1973647110 |
| Type | article |
| Year | 2002 |

## Paper authors

- [Michelle R. Nelson](https://scholariq.org/researchers/michelle-r-nelson/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.