# Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/exploring-the-effectiveness-of-advergame-the-role-of-transportation-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yunju Kim,Heejun Lee |
| Citations | 2 |
| DOI | 10.1177/09732586221093700 |
| Fields | Arts and Humanities,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4224923643 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Heejun Lee](https://scholariq.org/researchers/heejun-lee/)

## Paper journal

- [Journal of Creative Communications](https://scholariq.org/journals/journal-of-creative-communications/)

## Paper primary topic

- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

## Paper topics

- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Digital Games and Media](https://scholariq.org/topics/digital-games-and-media/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.