# Follow your nose when it sounds right: How brand names influence consumer responses to product scents

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/follow-your-nose-when-it-sounds-right-how-brand-names-influence-consumer/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Marina Carnevale,Rhonda Hadi,David Luna,Ruth Pogacar |
| Citations | 18 |
| DOI | 10.1016/j.jbusres.2022.113578 |
| Fields | Business, Management and Accounting,Neuroscience,Psychology |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://doi.org/10.1016/j.jbusres.2022.113578 |
| OpenAlex ID | https://openalex.org/W4313593944 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Ruth Pogacar](https://scholariq.org/researchers/ruth-pogacar/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Olfactory and Sensory Function Studies](https://scholariq.org/topics/olfactory-and-sensory-function-studies/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.