# Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/generation-z-enters-the-advertising-workplace-expectations-through-a-gendered/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jean M. Grow,Shiyu Yang |
| Citations | 109 |
| DOI | 10.1177/1098048218768595 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2801465294 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Shiyu Yang](https://scholariq.org/researchers/shiyu-yang/)

## Paper journal

- [Journal of Advertising Education](https://scholariq.org/journals/journal-of-advertising-education/)

## Paper primary topic

- [Entrepreneurship Studies and Influences](https://scholariq.org/topics/entrepreneurship-studies-and-influences/)

## Paper topics

- [Entrepreneurship Studies and Influences](https://scholariq.org/topics/entrepreneurship-studies-and-influences/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.