# ‘Go with the flow’ for gamification and sustainability marketing

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/go-with-the-flow-for-gamification-and-sustainability-marketing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Lucas Whittaker,Rory Mulcahy,Rebekah Russell‐Bennett |
| Citations | 144 |
| DOI | 10.1016/j.ijinfomgt.2020.102305 |
| Fields | Environmental Science,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3116870464 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Rory Mulcahy](https://scholariq.org/researchers/rory-mulcahy/)

## Paper journal

- [International Journal of Information Management](https://scholariq.org/journals/international-journal-of-information-management/)

## Paper primary topic

- [Flow Experience in Various Fields](https://scholariq.org/topics/flow-experience-in-various-fields/)

## Paper topics

- [Flow Experience in Various Fields](https://scholariq.org/topics/flow-experience-in-various-fields/)
- [Environmental Education and Sustainability](https://scholariq.org/topics/environmental-education-and-sustainability/)
- [Educational Games and Gamification](https://scholariq.org/topics/educational-games-and-gamification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.