# Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/green-marketing-versus-demarketing-the-impact-of-individual-characteristics-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Xiaolong Shao,EunHa Jeong,Xingyi Zhang,SooCheong Jang |
| Citations | 28 |
| DOI | 10.1177/10963480221147054 |
| Fields | Business, Management and Accounting,Environmental Science |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://journals.sagepub.com/doi/pdf/10.1177/10963480221147054?download=true |
| OpenAlex ID | https://openalex.org/W4315853308 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Xiaolong Shao](https://scholariq.org/researchers/xiaolong-shao/)

## Paper primary topic

- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

## Paper topics

- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)
- [Environmental Education and Sustainability](https://scholariq.org/topics/environmental-education-and-sustainability/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.