# How do followers infer the motives behind an influencer's advertising disclosures?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-do-followers-infer-the-motives-behind-an-influencer-s-advertising/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Haejoo Han,Jisu Yi,Sung-Hee Jun,Sungsook Ahn |
| Citations | 37 |
| DOI | 10.1108/apjml-06-2019-0397 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3093133750 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Haejoo Han](https://scholariq.org/researchers/haejoo-han/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.