# How Do We Keep Them Coming?: Examining Museum Experiences Using a Services Marketing Paradigm

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-do-we-keep-them-coming-examining-museum-experiences-using-a-services/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Margee Hume |
| Citations | 63 |
| DOI | 10.1080/10495142.2011.548759 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://figshare.com/articles/journal_contribution/How_do_we_keep_them_coming_Examining_museum_experiences_using_a_services_marketing_paradigm/13396586 |
| OpenAlex ID | https://openalex.org/W1977864579 |
| Type | article |
| Year | 2011 |

## Paper authors

- [Margee Hume](https://scholariq.org/researchers/margee-hume/)

## Paper journal

- [Journal of Nonprofit & Public Sector Marketing](https://scholariq.org/journals/journal-of-nonprofit-and-public-sector-marketing/)

## Paper primary topic

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Paper topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Diverse Aspects of Tourism Research](https://scholariq.org/topics/diverse-aspects-of-tourism-research/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.