# How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-effective-are-loyalty-reward-programs-in-driving-share-of-wallet/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jochen Wirtz,Anna S. Mattila,May O. Lwin |
| Citations | 199 |
| DOI | 10.1177/1094670506295853 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2158316611 |
| Type | article |
| Year | 2007 |

## Paper authors

- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)
- [May O. Lwin](https://scholariq.org/researchers/may-o-lwin/)

## Paper primary topic

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Paper topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.