# How to build a competitive advantage for your brand using generative AI

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-to-build-a-competitive-advantage-for-your-brand-using-generative-ai/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yuanyuan Cui,Patrick van Esch,Steven E. Phelan |
| Citations | 79 |
| DOI | 10.1016/j.bushor.2024.05.003 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4398147071 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Yuanyuan Cui](https://scholariq.org/researchers/yuanyuan-cui/)

## Paper primary topic

- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)

## Paper topics

- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Persona Design and Applications](https://scholariq.org/topics/persona-design-and-applications/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.