# How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-to-leverage-blockchain-to-react-to-consumer-reference-effects-and-develop-a/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Deqing Ma,Kaifu Li,Jinsong Hu,Xue Wang |
| Citations | 22 |
| DOI | 10.1016/j.tre.2024.103579 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4398228787 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Deqing Ma](https://scholariq.org/researchers/deqing-ma/)

## Paper primary topic

- [Blockchain Technology Applications and Security](https://scholariq.org/topics/blockchain-technology-applications-and-security/)

## Paper topics

- [Blockchain Technology Applications and Security](https://scholariq.org/topics/blockchain-technology-applications-and-security/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.