# How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-to-make-a-29-increase-look-bigger-the-unit-effect-in-option-comparisons/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mario Pandelaere,Barbara Briers,Christophe Lembregts |
| Citations | 161 |
| DOI | 10.1086/659000 |
| Fields | Business, Management and Accounting,Decision Sciences,Economics, Econometrics and Finance |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://academic.oup.com/jcr/article-pdf/38/2/308/17930633/38-2-308.pdf |
| OpenAlex ID | https://openalex.org/W2116156118 |
| Type | article |
| Year | 2011 |

## Paper authors

- [Mario Pandelaere](https://scholariq.org/researchers/mario-pandelaere/)

## Paper primary topic

- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)

## Paper topics

- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Economic and Environmental Valuation](https://scholariq.org/topics/economic-and-environmental-valuation/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.