# How to Measure Persuasion Knowledge

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-to-measure-persuasion-knowledge/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Chang-Dae Ham,Michelle R. Nelson,Susmita Das |
| Citations | 202 |
| DOI | 10.1080/02650487.2014.994730 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1574263288 |
| Type | article |
| Year | 2015 |

## Paper authors

- [Michelle R. Nelson](https://scholariq.org/researchers/michelle-r-nelson/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.