# How to reach consumers in a market where DTC is not allowed

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/how-to-reach-consumers-in-a-market-where-dtc-is-not-allowed/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Chang Dae Ham,Jong Woo Jun,Hyung‐Seok Lee |
| Citations | 4 |
| DOI | 10.1057/palgrave.jmm.5050123 |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1996006413 |
| Type | article |
| Year | 2008 |

## Paper authors

- [Chang Dae Ham](https://scholariq.org/researchers/chang-dae-ham/)

## Paper journal

- [Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing](https://scholariq.org/journals/journal-of-medical-marketing-device-diagnostic-and-pharmaceutical-marketing/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.