# Hybrid intelligence: human–AI collaboration in marketing analytics

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/hybrid-intelligence-human-ai-collaboration-in-marketing-analytics/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu,Anjala S. Krishen |
| Citations | 60 |
| DOI | 10.1057/s41270-023-00245-3 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://link.springer.com/content/pdf/10.1057/s41270-023-00245-3.pdf |
| OpenAlex ID | https://openalex.org/W4385763734 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)

## Paper primary topic

- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)

## Paper topics

- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.