# I’m a believer! Believability of social media marketing

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/i-m-a-believer-believability-of-social-media-marketing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Rory Mulcahy,Aimee Riedel,Amanda Beatson,Byron Keating,Shane Mathews |
| Citations | 33 |
| DOI | 10.1016/j.ijinfomgt.2023.102730 |
| Fields | Psychology,Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | http://hdl.handle.net/10072/427409 |
| OpenAlex ID | https://openalex.org/W4388967106 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Aimee Riedel](https://scholariq.org/researchers/aimee-riedel/)

## Paper journal

- [International Journal of Information Management](https://scholariq.org/journals/international-journal-of-information-management/)

## Paper primary topic

- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

## Paper topics

- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.