# Impact of message design on banner advertising involvement and effectiveness: An empirical investigation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/impact-of-message-design-on-banner-advertising-involvement-and-effectiveness-an/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Aidin Namin,Mitchell Hamilton,Andrew J. Rohm |
| Citations | 54 |
| DOI | 10.1080/13527266.2017.1393767 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2765439571 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Aidin Namin](https://scholariq.org/researchers/aidin-namin/)

## Paper primary topic

- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)

## Paper topics

- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Packaging Perceptions and Trends](https://scholariq.org/topics/consumer-packaging-perceptions-and-trends/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.