# Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/impacts-of-retail-brand-personality-and-self-congruity-on-store-loyalty-the/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Gopal Das |
| Citations | 162 |
| DOI | 10.1016/j.jretconser.2013.07.011 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2170434691 |
| Type | article |
| Year | 2013 |

## Paper authors

- [Gopal Das](https://scholariq.org/researchers/gopal-das/)

## Paper primary topic

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Paper topics

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.