# Implicit and explicit preferences for brand name sounds

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/implicit-and-explicit-preferences-for-brand-name-sounds/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ruth Pogacar,Michal Kouril,Thomas P. Carpenter,James J. Kellaris |
| Citations | 22 |
| DOI | 10.1007/s11002-018-9456-7 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2801035336 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Ruth Pogacar](https://scholariq.org/researchers/ruth-pogacar/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.