# Improving firm positioning through enhanced offerings and buyer–seller relationships

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/improving-firm-positioning-through-enhanced-offerings-and-buyer-seller/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Esko Penttinen,Jonathan W. Palmer |
| Citations | 273 |
| DOI | 10.1016/j.indmarman.2006.02.005 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2043482901 |
| Type | article |
| Year | 2006 |

## Paper authors

- [Esko Penttinen](https://scholariq.org/researchers/esko-penttinen/)

## Paper primary topic

- [Business Strategy and Innovation](https://scholariq.org/topics/business-strategy-and-innovation/)

## Paper topics

- [Business Strategy and Innovation](https://scholariq.org/topics/business-strategy-and-innovation/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Platforms and Economics](https://scholariq.org/topics/digital-platforms-and-economics/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.