# Influencer Marketing and Authenticity in Content Creation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/influencer-marketing-and-authenticity-in-content-creation/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sommer Kapitan,Patrick van Esch,Vrinda Soma,Jan Kietzmann |
| Citations | 124 |
| DOI | 10.1177/18393349211011171 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3158344359 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Patrick van Esch](https://scholariq.org/researchers/patrick-van-esch/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.