# Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/intrusive-or-relevant-exploring-how-consumers-avoid-native-facebook-ads-through/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Chang-Dae Ham,Sann Ryu,Joonghwa Lee,Un Chae Chung,Emily Buteau,Sela Sar |
| Citations | 32 |
| DOI | 10.1080/10641734.2021.1944934 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3194973042 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Un Chae Chung](https://scholariq.org/researchers/un-chae-chung/)

## Paper journal

- [Journal of Current Issues & Research in Advertising](https://scholariq.org/journals/journal-of-current-issues-and-research-in-advertising/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.