# Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/investigating-the-antecedents-of-customer-brand-engagement-and-consumer-based/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Raed Algharabat,Nripendra P. Rana,Ali Abdallah Alalwan,Abdullah M. Baabdullah,Ashish Gupta |
| Citations | 334 |
| DOI | 10.1016/j.jretconser.2019.01.016 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | http://hdl.handle.net/10454/17464 |
| OpenAlex ID | https://openalex.org/W2923932009 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Abdullah M. Baabdullah](https://scholariq.org/researchers/abdullah-m-baabdullah/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.