# Is EEG Suitable for Marketing Research? A Systematic Review

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/is-eeg-suitable-for-marketing-research-a-systematic-review/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Andrea Bazzani,Silvio Ravaioli,Leopoldo Trieste,Ugo Faraguna,Giuseppe Turchetti |
| Citations | 113 |
| DOI | 10.3389/fnins.2020.594566 |
| Fields | Medicine,Neuroscience |
| Open Access | true |
| OA Status | gold |
| OA URL | https://doi.org/10.3389/fnins.2020.594566 |
| OpenAlex ID | https://openalex.org/W3114069072 |
| PMID | 33408608 |
| Type | review |
| Year | 2020 |

## Paper authors

- [Giuseppe Turchetti](https://scholariq.org/researchers/giuseppe-turchetti/)

## Paper primary topic

- [Neural and Behavioral Psychology Studies](https://scholariq.org/topics/neural-and-behavioral-psychology-studies/)

## Paper topics

- [Neural and Behavioral Psychology Studies](https://scholariq.org/topics/neural-and-behavioral-psychology-studies/)
- [EEG and Brain-Computer Interfaces](https://scholariq.org/topics/eeg-and-brain-computer-interfaces/)
- [Heart Rate Variability and Autonomic Control](https://scholariq.org/topics/heart-rate-variability-and-autonomic-control/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.