# Is Nestlé a Lady? The Feminine Brand Name Advantage

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/is-nestle-a-lady-the-feminine-brand-name-advantage/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ruth Pogacar,Justin W. Angle,Tina M. Lowrey,L. J. Shrum,Frank R. Kardes |
| Citations | 83 |
| DOI | 10.1177/0022242921993060 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://doi.org/10.1177/0022242921993060 |
| OpenAlex ID | https://openalex.org/W3121772545 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Ruth Pogacar](https://scholariq.org/researchers/ruth-pogacar/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)
- [Gender Studies in Language](https://scholariq.org/topics/gender-studies-in-language/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.