# Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/man-vs-machine-how-artificial-intelligence-in-banking-influences-consumer-belief/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Gavin Northey,Vanessa Hunter,Rory Mulcahy,Kelly Choong,Michael Mehmet |
| Citations | 88 |
| DOI | 10.1108/ijbm-09-2021-0439 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | http://hdl.handle.net/10072/417647 |
| OpenAlex ID | https://openalex.org/W4280617747 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Gavin Northey](https://scholariq.org/researchers/gavin-northey/)
- [Rory Mulcahy](https://scholariq.org/researchers/rory-mulcahy/)

## Paper journal

- [International Journal of Bank Marketing](https://scholariq.org/journals/international-journal-of-bank-marketing/)

## Paper primary topic

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Paper topics

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.