# Marketing research using single-item indicators in structural equation models

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/marketing-research-using-single-item-indicators-in-structural-equation-models/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu |
| Citations | 275 |
| DOI | 10.1057/jma.2013.7 |
| Fields | Business, Management and Accounting |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://link.springer.com/content/pdf/10.1057%2Fjma.2013.7.pdf |
| OpenAlex ID | https://openalex.org/W2015980393 |
| Type | article |
| Year | 2013 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.