# Metaverse marketing: How the metaverse will shape the future of consumer research and practice

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yogesh K. Dwivedi,Laurie Hughes,Yichuan Wang,Ali Abdallah Alalwan,Sun Joo Ahn,Janarthanan Balakrishnan,Sergio Barta,Russell W. Belk,Dimitrios Buhalis,Vincent Dutot,Reto Felix,Raffaele Filieri,Carlos Flavián,Anders Gustafsson,Chris Hinsch,Svend Hollensen,Varsha Jain,Jooyoung Kim,Anjala S. Krishen,Jared Offei Lartey,Neeraj Pandey,Samuel Ribeiro‐Navarrete,Ramakrishnan Raman,Philipp A. Rauschnabel,Amalesh Sharma,Μαριάννα Σιγάλα,Cleopatra Veloutsou,Jochen Wirtz |
| Citations | 851 |
| DOI | 10.1002/mar.21767 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21767 |
| OpenAlex ID | https://openalex.org/W4313310852 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Yogesh K. Dwivedi](https://scholariq.org/researchers/yogesh-k-dwivedi/)
- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)

## Paper journal

- [Psychology and Marketing](https://scholariq.org/journals/psychology-and-marketing/)

## Paper primary topic

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)

## Paper topics

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.