# Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/misleading-consumers-with-green-advertising-an-affect-reason-involvement-account/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Desirée Schmuck,Jörg Matthes,Brigitte Naderer |
| Citations | 453 |
| DOI | 10.1080/00913367.2018.1452652 |
| Fields | Business, Management and Accounting,Environmental Science |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1452652?needAccess=true |
| OpenAlex ID | https://openalex.org/W2800456705 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Jörg Matthes](https://scholariq.org/researchers/jorg-matthes/)

## Paper primary topic

- [Environmental Education and Sustainability](https://scholariq.org/topics/environmental-education-and-sustainability/)

## Paper topics

- [Environmental Education and Sustainability](https://scholariq.org/topics/environmental-education-and-sustainability/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.