# Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/moderating-effects-of-prior-brand-usage-on-visual-attention-to-video-advertising/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Lucy Simmonds,Steven Bellman,Rachel Kennedy,Magda Nenycz‐Thiel,Svetlana Bogomolova |
| Citations | 93 |
| DOI | 10.1016/j.jbusres.2019.02.062 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2918890796 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Svetlana Bogomolova](https://scholariq.org/researchers/svetlana-bogomolova/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.