# More than meets the eye

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/more-than-meets-the-eye/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jörg Matthes,Christian Schemer,Werner Wirth |
| Citations | 343 |
| DOI | 10.1080/02650487.2007.11073029 |
| Fields | Arts and Humanities,Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1601523879 |
| Type | article |
| Year | 2007 |

## Paper authors

- [Jörg Matthes](https://scholariq.org/researchers/jorg-matthes/)
- [Christian Schemer](https://scholariq.org/researchers/christian-schemer/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.