# More the merrier: Effects of plural brand names on perceived entitativity and brand attitude

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/more-the-merrier-effects-of-plural-brand-names-on-perceived-entitativity-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Tanvi Gupta,Shirley Chen,Smaraki Mohanty |
| Citations | 5 |
| DOI | 10.1002/jcpy.1409 |
| Fields | Business, Management and Accounting,Computer Science,Psychology |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/jcpy.1409 |
| OpenAlex ID | https://openalex.org/W4390823160 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Smaraki Mohanty](https://scholariq.org/researchers/smaraki-mohanty/)

## Paper journal

- [Journal of Consumer Psychology](https://scholariq.org/journals/journal-of-consumer-psychology/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Language, Metaphor, and Cognition](https://scholariq.org/topics/language-metaphor-and-cognition/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.