# Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/motivating-salespeople-to-sell-new-products-the-relative-influence-of-attitudes/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Frank Q. Fu,Keith Richards,Douglas E. Hughes,Eli Jones |
| Citations | 204 |
| DOI | 10.1509/jmkg.74.6.61 |
| Fields | Business, Management and Accounting,Decision Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1979347796 |
| Type | article |
| Year | 2010 |

## Paper authors

- [Keith Richards](https://scholariq.org/researchers/keith-richards/)

## Paper primary topic

- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)

## Paper topics

- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.