# Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/negative-online-reviews-of-popular-products-understanding-the-effects-of-review/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Muhammad Rifki Shihab,Audry Pragita Putri |
| Citations | 48 |
| DOI | 10.1007/s10660-018-9294-y |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2790777273 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Muhammad Rifki Shihab](https://scholariq.org/researchers/muhammad-rifki-shihab/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.