# Negative outcomes of positive brand relationships

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/negative-outcomes-of-positive-brand-relationships/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Kokil Jain,Isha Sharma |
| Citations | 84 |
| DOI | 10.1108/jcm-07-2018-2764 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2972978823 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Kokil Jain](https://scholariq.org/researchers/kokil-jain/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Personality Traits and Psychology](https://scholariq.org/topics/personality-traits-and-psychology/)
- [Evolutionary Psychology and Human Behavior](https://scholariq.org/topics/evolutionary-psychology-and-human-behavior/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.