# Pandemic‐led brand switch: Consumer stickiness for private‐label brands

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/pandemic-led-brand-switch-consumer-stickiness-for-private-label-brands/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Satadruta Mookherjee,Savisesh Malampallayil,Smaraki Mohanty,Nhu X. Tran |
| Citations | 10 |
| DOI | 10.1002/cb.2371 |
| Fields | Business, Management and Accounting |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2371 |
| OpenAlex ID | https://openalex.org/W4400366006 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Smaraki Mohanty](https://scholariq.org/researchers/smaraki-mohanty/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.