# Pandemics and marketing: insights, impacts, and research opportunities

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/pandemics-and-marketing-insights-impacts-and-research-opportunities/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Gopal Das,Shailendra Pratap Jain,Durairaj Maheswaran,Rebecca J. Slotegraaf,Raji Srinivasan |
| Citations | 145 |
| DOI | 10.1007/s11747-021-00786-y |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://link.springer.com/content/pdf/10.1007/s11747-021-00786-y.pdf |
| OpenAlex ID | https://openalex.org/W3160826400 |
| PMID | 33994600 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Gopal Das](https://scholariq.org/researchers/gopal-das/)
- [Shailendra Pratap Jain](https://scholariq.org/researchers/shailendra-pratap-jain/)

## Paper primary topic

- [COVID-19 Pandemic Impacts](https://scholariq.org/topics/covid-19-pandemic-impacts/)

## Paper topics

- [COVID-19 Pandemic Impacts](https://scholariq.org/topics/covid-19-pandemic-impacts/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.