# Personalization versus Customization: The Importance of Agency, Privacy, and Power Usage

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/personalization-versus-customization-the-importance-of-agency-privacy-and-power/

## Facts

| Field | Value |
| --- | --- |
| Author Names | S. Shyam Sundar,Sampada Sameer Marathe |
| Citations | 573 |
| DOI | 10.1111/j.1468-2958.2010.01377.x |
| Fields | Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2114622107 |
| Type | article |
| Year | 2010 |

## Paper authors

- [S. Shyam Sundar](https://scholariq.org/researchers/s-shyam-sundar/)

## Paper primary topic

- [Privacy, Security, and Data Protection](https://scholariq.org/topics/privacy-security-and-data-protection/)

## Paper topics

- [Privacy, Security, and Data Protection](https://scholariq.org/topics/privacy-security-and-data-protection/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.