# Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/posting-or-advertising-how-political-parties-adapt-their-messaging-strategies-to/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Simon Kruschinski,Jörg Haßler,Pablo Jost,Michael Sülflow |
| Citations | 35 |
| DOI | 10.1080/15377857.2022.2110352 |
| Fields | Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4295037652 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Simon Kruschinski](https://scholariq.org/researchers/simon-kruschinski/)
- [Pablo Jost](https://scholariq.org/researchers/pablo-jost/)

## Paper primary topic

- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

## Paper topics

- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)
- [Media Studies and Communication](https://scholariq.org/topics/media-studies-and-communication/)
- [Gender, Feminism, and Media](https://scholariq.org/topics/gender-feminism-and-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.