# Predicting direct marketing response in banking: comparison of class imbalance methods

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/predicting-direct-marketing-response-in-banking-comparison-of-class-imbalance/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Vera Miguéis,Ana S. Camanho,José Borges |
| Citations | 49 |
| DOI | 10.1007/s11628-016-0332-3 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2563011108 |
| Type | article |
| Year | 2017 |

## Paper authors

- [José Borges](https://scholariq.org/researchers/jose-borges/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Customer churn and segmentation](https://scholariq.org/topics/customer-churn-and-segmentation/)
- [Imbalanced Data Classification Techniques](https://scholariq.org/topics/imbalanced-data-classification-techniques/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.